Andrew Kokas
8315 S. Jackson Road
Clarklake, MI 49234
517-745-9191
akokas@comcast.net
Business Development



The Basic Campaign
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We needed to increase prescription sales at the Saline store.  That meant getting more people to use the pharmacy despite competition from CVS and Rite Aid. Advertising tools available in a small town were limited, so we built a ground campaign.  We did everything we could to make the Saline pharmacist famous and bring new customers to his door.  The campaign was called, "Get to Know Joe."
More Details 
As Provided in an Interim Report to Management